Advertising on the Google Search Network has been the priority for businesses within the last decade, but the tables are turning. US ad spending on display, estimated to be $32.17 billion in 2016, is expected to replace search as the largest share of digital ad budgets in the coming years.
If you have yet to look into advertising on the Google Display Network (GDN), here are four reasons why doing so can complement and enhance your existing efforts on Search.
1. It has more affordable CPCs than Search
For advertisers with a smaller budget to work with, competing for a limited number of keywords on Search and paying the high costs per click (CPC) may not be a viable strategy.
A more cost-efficient alternative to establish online visibility could be to advertise on the GDN, especially for companies in certain industries –the average CPC for the legal industry on the GDN is only $0.60 compared to $5.88 on Search!
2. It helps to build brand awareness early
Ads on the GDN appear on over 2 million websites and in over 650,000 apps, and exposes you to potential customers before they are looking for what you have to offer. This ensures you are constantly at the top of their minds, so your search advertising can yield better results eventually.
3. It gives you another opportunity for remarketing
In the event your potential customers land on your page but have yet to convert, you can also make use of the GDN to serve remarketing ads to them over time. These ads will serve to encourage them to return and take the next step as soon as they are ready.
4. It allows you to catch attention visually
With over 20 different ad sizes to choose from, you can make use of a variety of images to prominently feature your products and services on the GDN. A picture can be worth a thousand words, so why not let your ads speak for themselves?
But I don't have the resources...
The number of ad sizes and formats on GDN can feel like a double-edged sword. While it presents you with a whole range of options, it also means you will need to produce multiple versions of each ad creative.
Given a limited amount of time and resources, this could prove to be a challenge and affect the performance of ads when your creatives are not regularly refreshed to prevent ad fatigue.
But that's now a thing of the past following ReFUEL4’s recent integration with Google AdWords. The ability to produce and continually refresh an extended range of ad creatives, guided by AI for higher performance, is now at your fingertips.
Best of all? Making use of the ReFUEL4 platform is easier than you think.
How to use ReFUEL4 to get your creatives
Tapping on the ReFUEL4 creative engine to drive and sustain your GDN ad performance is as simple as 1, 2, and 3!
1. Start by selecting the type of creative you need. A whole range of formats and resolutions are available for you to choose from.
2. Add references and written directions to give us a better idea of what you are looking for, and our network of over 10,000 designers worldwide will be on it right away!