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ReFUEL4 Blog

Is AI an Advertiser's Friend or Foe?

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...

Predictive Analytics - A Crystal Ball to Peer Into Future Market Wants

As most advertisers readily admit, the ability to peer into the future would make their jobs infinitely easier. Whether a...

Using AI Technology to Create Smarter Ads

Thanks to new technologies such as artificial intelligence (AI) and automation, advertising is no longer a subjective,...

The Anatomy of a Successful Online Campaign

Despite its relatively short lifespan thus far, online advertising has already experienced a significant amount of growth....

Are Online Video Ads Eating the TV Advertising Marketplace?

Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...

Online Gaming Campaigns Score with Automation

Despite its immense size and seemingly never-ending capacity for growth, the gaming industry continues to be plagued by a...

Leveraging AI for Your Online Video Advertising

In the rapidly changing landscape of online advertising, where technology is infusing the entire industry with abilities to...

ReFUEL4 Success Story: inkbox Creates Pain-Free Campaigns Using Predictive Analytics

“ReFUEL4 allows us to provide fresh content in our campaigns without having to worry about performance. This is critical to...

Machine Learning Helps Advertisers Work Smarter

While the flying cars and machine-fueled maid service from your favorite cartoons of old have yet to be perfected, machines...

Nimble AI Is a Natural Fit for the Dynamic FMCG Market

Sometimes the name says it all. In the case of fast-moving consumer goods (FMCG), the dilemma posed to advertisers for the...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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