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ReFUEL4 Blog

Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average smartphone owner using 9...

How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acronyms. Advertisers, in...

6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced with a choice: what...

A Quick History of Social Media Marketing: From 2003 to Today

Social media has arguably become digital marketing's biggest phenomenon – and it has happened in a hurry. From 2014-2016,...

Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such as AI emerge, marketers...

How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce revealed that repeat customers...

A Roundup of the Best Father's Day Ads of All Time

Father's Day is a big holiday for marketers. Americans spend $15.5 billion on gifts, gadgets, experiences and activities for...

Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including YouTube, Google Play, ...

5 Ways to Make the Move From Vanity to Actionable Metrics

Every marketer knows the value of metrics and statistics. Whether you're trying to push for a certain marketing strategy or...

Worth or not? The Truth about Snapchat Ads

With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a powerful online tool. Until...

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