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ReFUEL4 Blog

15 Revealing App Stats Every Mobile Marketer Should Know

Are apps dead? Are they bigger than ever? Depending on who you ask, you can get a lot of different answers. If you're a...

Is Your Company Prepared for Marketing Automation?

If your company isn't using marketing automation yet – then it's time for you to start thinking about adopting it. That's...

How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downloads and video streaming...

The Most Common and Costly A/B Testing Mistakes Exposed

Although it's most commonly used in reference to digital advertising campaigns and website landing pages, A/B testing is far...

How to Set Up Your Multi-Channel Remarketing for Success

Multi-channel remarketing works in much the same way as traditional multi-channel marketing. With both, the goal is to give...

Case Study: Yes.Fit races ahead with 3x ROAS from their campaigns

"The results speak for themselves – we managed to convert users we would have lost otherwise. ReFUEL4 has helped to create...

The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter how clever, popular or...

A Roundup of the Best Mother's Day Ads of All Time

With Mother's Day around the corner, marketers everywhere are planning advertising campaigns to capitalize on the holiday...

How to Get Your Display Ads in Front of the Right Target Audience

As a strategy to help businesses monetize website traffic, display ads got off to a less than auspicious start. For many...

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