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ReFUEL4 Blog

Snapchat Partners ReFUEL4

The Power of Advertising, Guided by Artificial Intelligence, Now Available For Snapchat Ads

 

ReFUEL4 Named Facebook's Innovator of the Year

SAN FRANCISCO – 18 October 2016 Facebook today named ReFUEL4 Innovator of the Year 2016, at the Global Partner Summit....

Press Release: ReFUEL4 Launches Spark To Help SMBs Maximize Digital Campaigns

New AI-guided process provides greater control and impact for online ad creative

 

Singapore, 10 August 2016 ReFUEL4, the...

Cyborgs Are the Future of Advertising

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of...

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle...

Creativity Under Water - Surviving The Digital Tsunami

We all look forward to the Cannes Lions, a week on the French Riviera where the smartest advertising minds gather to pass...

The TVC Has Ceased to Be. It Is No More. Bereft of Life. Kicked the Bucket.

Or rather, has the traditional model for creative development bit the dust instead?

 

The sublime Dead Parrot scene from...

Press Release: The TVC Has Ceased to Be. The Dawn of Agile Marketing Has Arrived.

Video ad production freed from traditional production cycle - tapping on data and global talent network to deliver greater...

Creative Production for Agile Marketing

Agility is not a word normally associated with the creative development process. "Agile development" originates from a set...

Creative Production for Agile Marketing

Agility is not a word normally associated with the creative development process. "Agile development" originates from a set...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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