Launched in July 2014, with over 10,000 designers registered, the ReFUEL4 platform specialises in crowdsourcing creatives for Facebook ads. It is an established fact in digital media that responses to online ads degrade rapidly over time, as consumers get accustomed to the design.
Creative refreshes are required every few days to maintain campaign performance. Creative teams within agencies are not able to scale to address the needs of digital marketing. ReFUEL4 was developed to address this business gap.
Owned by Allied Architects Inc ("Allied"), ReFUEL4 has generated excitement worldwide in the digital media industry. More than 10,000 designers have registered within 7 months, a growth of 25% month-on-month.
Several global agency networks have already begun large-scale trials on the platform, enjoying responses to briefs within 48 hours.
To qualify for the programme, Allied had to meet the rigorous standards imposed by Facebook®, including:
Prove best-in-class service in the specialty
Operate proprietary technology (not provided through alliance or partnership)
Provide a technology that enables marketers to create, discover or curate content at a large scale
Allow marketers to publish content to Facebook in a timely and efficient manner through a partnership with a Facebook Marketing Partner with the Ad Technology specialty or via direct integration with Facebook Ads API
Provide insights with metrics allowing marketers to understand the performance of content with relation to business objectives
"We are excited to be badged as a Facebook Marketing Partner with the Content Marketing specialty, and given Facebook's high standards, we are grateful to make the cut!" Masahide Nakamura, CEO, Allied Architects Inc.
"ReFUEL4's operations are headquartered in Singapore, under our Allied Asia Pacific unit, consisting of a multi-disciplinary team loaded with experienced managers, digital performance marketing experts and technologists.
"In addition, Allied will build a network of sales and support offices in Sydney, Shanghai, San Francisco, New York and London by Q4 2015. Continued investment in development will be met by the teams in Tokyo and Hanoi."
Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI technology capable of predicting ad performance and fatigue. We own the world’s only automatic creative refresh platform that supports scalable production, intelligent selection, auto-swapping and auto-refresh of creatives for campaign optimization. Find out how we can ReFUEL your next Facebook or Instagram campaign.