Artificial Intelligence merges with a network of 10000 designers to maximize ad performance and targeting
SINGAPORE – 28 April 2016 – ReFUEL4, the leading data-driven creative platform, today announced that it has won the Creativity award during Facebook’s 2016 Innovation Spotlight. The award program recognizes Facebook Marketing Partners who solve unique challenges for the brands they serve. The “Creativity” category honours ReFUEL4’s expertise in delivering quality content and creatives at scale.
[qodef_blockquote text="[qodef_blockquote text="“Creatives are the missing piece of the puzzle in digital advertising,” said Kazuhiro Takiguchi, CEO of ReFUEL4. “Our approach is to look at every aspect of creative production and see how it can be improved: the way creative talents are engaged and briefed and how they are remunerated. We simply provide more opportunities to our global designer community.”" title_tag="h6" width=""]
ReFuel4 taps into a global creative production industry worth approximately $20 billion by combining human design with machine learning. Its artificial intelligence engine, SHAKA, analyses ad composition and maximizes its targeting and performance. Data is fed back to ReFUEL4’s designer community of 10,000 who make design tweaks as campaigns run their course.
[qodef_blockquote text="“ReFUEL4 is head and shoulders above the industry,” explained Daphne Nguyen, User Acquisition Manager of Glu Mobile, creators of Kim Kardashian’s hit mobile game. “It is a painless creative process, and we continually receive quality insights that help us with strategy improvement.”" title_tag="h6" width=""]
Facebook’s annual Innovation Spotlight recognizes compelling game-changing innovations that address new challenges and opportunities as the advertising industry evolves.
For more information, log on to www.refuel4.com
ReFUEL4 is the world’s first ad development creative platform that uses a pay-for-performance model on which more than 10,000 designers worldwide have registered. Using compositional analytical tools, ReFUEL4 provides designers with real-time performance and targeting data, which then guides further design iterations, creating sustained performance enhancement.
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