Established in 2004, Tigerair is Singapore’s largest no-frills airline that offers affordable travel options and a seamless customer experience. Tigerair operates flights to 41 destinations across Asia.

 

Goal:

Tigerair’s past campaigns on Facebook were focused on branding objectives. To achieve their goal of being the leading Asia Pacific airline, they wanted to drive sales through direct response ads.

 

Solutions:

ReFUEL4 owns the world’s only Automatic Creative Refresh platform that addressed the following for Tigerair.

Automatic Creative Refresh

Scalable Creative Production

With access to a global pool of 10,000 designers, Tigerair received over 100 ad designs for selection.

 

Intelligent Creative Selection

Our proprietary AI-backed machine learning SHAKA Engine picked the top 50% of submitted ads and ranked each according to predicted ad performance. Tigerair was able to make informed choices in the creatives to fuel their campaign.

 

Auto Creative Swap

Underperforming ads were detected automatically and replaced with new ones, maintaining optimal campaign performance without the need for manual intervention by Tigerair.

 

Auto Creative Renewal

Designers were automatically prompted to produce more ads whenever creative performance drop was detected. This allowed Tigerair’s campaign to continuously perform at an optimal rate.

 

Results:

– Return on Ad Spend of 8725%

– CPA reduced by 87%

– CPC reduced by 45%

 

Join our newsletter

Subscribe to our newsletter

Stay up to date with the latest tips, tricks and industry news for advertising online

Book a demo to find out more about the ReFUEL4 Platform

AI background 2.png
AI WP Blog Promotion (1).jpg
DOWNLOAD OUR FREE WHITE PAPER

2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

Learn More