Young designers more often than not learn about certain design pitfalls only on the job and not in school. This article calls out 3 common design pitfalls young designs make and how to work around them.
Less is more
The first and most important thing to understand about Graphic Design is “Less is More”. Design is both attractive and functional. That means cutting out the unnecessary stuff.
Using effects such as glows, shadows, outlines, bevels or any other effects on the graphic design must add to the design and be done for a reason.
Another thing note is that although these effects can be used to retouch photos and in motion graphic videos, it should not be used on logos, and used sparing in typography.
Optical Tension & Placing Objects to Create the Right Balance
Creating the right optical tension is something most young designers struggle with too. Typically, the objects are placed too near each other so that they touch. This brings the focus point to where the objects touch instead of the individual objects or the objects as a whole.
The recommended way to use the objects is to place them so that they superimpose or are far apart enough to be viewed as separate objects. Below is an example of that.
Finding the right balance is another common pitfall. Below is an example of how with the right balance the eye is able to focus on the whole creative / ad.
I will be sharing more Designer Pitfalls. So for now, keep this in mind the above when you work on your next creative brief.