Confused by the different acronyms and terms you see when working on creating ads? I was when I first started. Below are some common advertising terms you will usually come across. It helps to understand what each means so that you can create awesome ads that represent the brand well!
USP (Unique Selling Proposition) is something that sets the product, service or application apart from the competition. This helps you know what selling points or features to showcase in the ads that would probably capture the attention of the target audience.