OLX.png“Using Refuel4's COR methodology we achieved astonishing results. By only adjusting the volume of creatives we have running to our needs and avoiding ad fatigue we cut our CPM down by 27%. Furthermore it helped us to get a 11% lower CPA.”

 

– Vinicius Alves, Paid Social Specialist, OLX Brasil

 

THE STORY

 

OLX Brasil is a global online marketplace and the largest online classified ad company in Brazil. It offers local communities the opportunity to buy, sell or exchange used goods through web and mobile listings.

  

GOALS

OLX Brasil wanted to acquire new listers at a lower cost. They aimed to better understand the relationship between ad volume and CPM while proving the value of monitoring Creative Optimal Rate (COR).

 

COR is the effective rate of ads needed, for a specific budget and target audience, to compete at the most efficient rate in the ad auction.

 

SOLUTION

OLX Brasil used ReFUEL4's AI-powered platform to calculate the COR for their Facebook ad campaign. It benchmarked actual creative volume against the optimal number based on ReFUEL4's data and insights. This allowed OLX Brasil to realize that they needed to reduce their ad volume to maximize campaign performance.

 

OLX Brasil identified under-performing ads and paused about two-thirds of their existing ads, ensuring that at least one ad was running per ad set at a maximum of 7 ads.

 

RESULTS

By using the optimal number of creatives for their campaign based on the indicated COR, OLX Brasil's ads received higher reach and wastage was minimized. They also received reduction in costs across key metrics:

 

– CPM reduced by 27%

– CPC reduced by 18%

– Cost Per New Lister reduced by 11%

 
Facebook® is a registered trademark of Facebook Inc.

 

Join our newsletter

Subscribe to our newsletter

Stay up to date with the latest tips, tricks and industry news for advertising online

Book a demo to find out more about the ReFUEL4 Platform

AI background 2.png
AI WP Blog Promotion (1).jpg
DOWNLOAD OUR FREE WHITE PAPER

2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

Learn More

Recent Articles

Popular Articles