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ReFUEL4 Blog

Why Search and Display Advertising Make the Perfect Pair

In marketing, search and display are a far cry from being mutually exclusive. In fact, they're a perfect pairing of two...

The Truth about Your 5 Greatest Fears of Marketing Automation

Marketing automation can feel scary to companies that have not tackled it before. After all, automating your marketing...

Will your Ad Creative Perform? AI has the answer.

Quality ad creatives have been likened to the fuel which keeps digital campaigns running at their peak and rightly so –...

5 Valuable Tips to Improve your A/B Testing on Facebook

There's a saying among experienced marketers that just about everything can be split-tested, and perhaps no other online...

Is Video Advertising the Future of Content Marketing?

Today's digital marketers know the power of content marketing. That's why it's used regularly by 91 percent of B2B (and 86...

What You Can Do to Unlock More Mobile App Installs

Everyone has a mobile app these days, and with good reason. They are fantastic resources we get to carry around on our smart...

8 Proven Ways to Avoid Suffering from Ad Fatigue

You've probably had the experience of searching for a term or product on the web and having to wade through a sea of ads...

The Biggest Challenges to Marketing Teams and How to Overcome Them

Every marketing team has its fair share of hurdles. These can range from communication breakdowns with management to...

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