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“ReFUEL4 allows us to provide fresh content in our campaigns without having to worry about performance. This is critical to our success as a company. In addition, they provide us with the ability to be proactive with our creative needs to refresh an ad set before its performance starts to tail off. Having the ability to plan in advance to maintain our business goals and objectives is essential.”

 

– Brodie Mazurek, Marketing Strategist, inkbox

 

THE STORY

 

inkbox is the world’s first, two-week temporary tattoo. Based in Toronto, Ontario, inkbox was founded by brothers Tyler and Braden Handley in February 2015. Since then, inkbox has shipped over 50,000 tattoos to customers in over 100 countries around the world. inkbox donates a percentage of every sale to the Darién Initiative, which supports local indigenous tribes in the Darién Gap, Panama.

 

CHALLENGES

 

inkbox had a good amount of user-generated content but very few ads. They were focusing on new customer acquisition but were experiencing some ad fatigue on Facebook. It was becoming more expensive to reach their target audience due to a declining quality score. They needed resources for their user-generated content to be repurposed into ad variations that could help them perform better in Facebook’s ad auction.

 

GOALS

 

To increase brand awareness and reduce Facebook ad campaign costs.

 

SOLUTIONS

 

 

Smart Creative Optimization With Creative Optimal Rate (COR)

ReFUEL4’s proprietary COR methodology is the world’s only online creative performance measurement and optimization tool. By closely monitoring their COR score, inkbox was able to be proactive in ensuring their campaigns continuously performed at an optimal level.

 

The COR score was also broken down into 3 key elements of creative performance, allowing inkbox to receive practical and real-time actionable insights in the areas of:

 

Creative Quality – Indicates if active creatives need to be replaced with new ones of higher AI scores.

 

Creative Quantity – Indicates if more creatives need to be added to the ad set for better performance in the ad auction.

 

Creative Refresh – Indicates if creatives need to be swapped out more often.

 

Smart Creative Production

ReFUEL4’s global pool of over 10,000 designers is trained to create high-performing online ad creatives. With access to this talent, inkbox was able to turn their raw user-generated content into engaging ad creatives in a short amount of time.

 

Smart Creative Management Powered by Automation

ReFUEL4’s AI engine ranked each submitted creative with its own AI score according to its predicted performance, allowing inkbox to make informed creative choices for their Facebook campaigns.

 

Underperforming ads were automatically detected and swapped with new ones and ReFUEL4 designers were prompted to produce more ads whenever creative performance drop was detected.

 

RESULTS

 

– High ad relevance scores of 7 to 10 achieved

– 30% uplift in overall relevance score

– 10% decrease in CPM

 
Facebook® is a registered trademark of Facebook Inc.

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