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ReFUEL4 Blog

4 Reasons you Should Be Using the Google Display Network on Top of Search

Advertising on the Google Search Network has been the priority for businesses within the last decade, but the tables are...

ReFUEL4’s AI Powered Creative Platform Extends into Google’s Display Network

The world’s most powerful creative platform is now a Google Partner

Cologne, Germany – 13 September 2017 ReFUEL4 today...

ReFUEL4 Success Story: Metadata

“Understanding the importance of rotating creatives is imperative for all advertisers. Once we showed our clients the work...

Want to create and optimise up to 140,000 ads* in under 5 minutes?
Facebook recently launched a beta of Dynamic Creative Optimization (DCO) for advertisers.  With DCO  you can now automate...
Is AI an Advertiser's Friend or Foe?

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...

Predictive Analytics - A Crystal Ball to Peer Into Future Market Wants

As most advertisers readily admit, the ability to peer into the future would make their jobs infinitely easier. Whether a...

Using AI Technology to Create Smarter Ads

Thanks to new technologies such as artificial intelligence (AI) and automation, advertising is no longer a subjective,...

The Anatomy of a Successful Online Campaign

Despite its relatively short lifespan thus far, online advertising has already experienced a significant amount of growth....

Are Online Video Ads Eating the TV Advertising Marketplace?

Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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