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ReFUEL4 Blog

The Importance of Storytelling in Optimizing Your Ads

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and...

ReFUEL4's Equal Value Model

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay

ReFUEL4 - A Strategist View

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with...

Get over Being a Sleep Deprived Freelancer

Being in the creative industry requires us to work longer hours some of the times and this can be unpredictable. When this...

How Freelancing with ReFUEL4 Is Differently Rewarding

Laura knows design and about freelancing. Having worked on various other freelance platforms before she discovered ReFUEL4,...

Riding the Waves of the Gig Economy

The employment market used to focus primarily on traditional 9 to 5 salaried jobs. That was the ultimate achievement for...

Expand Your Horizons - Variety Is the Spice of a Designer's Life

Designing is a large part of Brittany's life. Like most passionate designers, she enjoys working on a wide variety of briefs...

My Journey from Computer Engineer to Video Editor

In many countries like the Philippines, pursuing an education in design is a lofty dream. Course fees are expensive and...

Think You Are Cut out to Be the Best Freelancer?

"Action is the foundational key to all success." - Pablo Picasso


The Importance of Creatives in Online Ad Optimization

The first banner ad on the internet dates back to 1994, when ventures like Prodigy sold space on their portals to generate...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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