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ReFUEL4 Blog

Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe of digital ads and...

Counting Down 6 of the Best Social Media Campaigns from 2017

Social media has become a critical component of many brands' marketing strategies, but with so many channels and trends, it...

How to Identify High Performing Ad Creatives and Boost ROAS

Marketers spend a lot of time focusing on targeting the right audiences with digital ads, as well as optimizing their...

8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a big topic in e-commerce...

How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acronyms. Advertisers, in...

Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such as AI emerge, marketers...

Worth or not? The Truth about Snapchat Ads

With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a powerful online tool. Until...

15 Revealing App Stats Every Mobile Marketer Should Know

Are apps dead? Are they bigger than ever? Depending on who you ask, you can get a lot of different answers. If you're a...

Is Your Company Prepared for Marketing Automation?

If your company isn't using marketing automation yet – then it's time for you to start thinking about adopting it. That's...

The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter how clever, popular or...

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