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ReFUEL4 Blog

How to Turn Your Instagram Campaigns From Blah to Aha!

Instagram has emerged as a thriving social platform. With over 500 million users and 95 million daily photo uploads shared...

Satiating the Always Hungry Ad Content Beast

If you work in advertising, you’ve seen the headlines heralding the end of the traditional model. “Advertising is dead, long...

7 Inspiring Retail Facebook Campaigns

Players in the retail world are well aware of how competitive the industry can be - particularly when it comes to earning,...

3 Ways to Tame the Facebook Monster

As the world’s largest social network, Facebook presents a huge opportunity to connect with just about any audience. It’s...

Building a Unicorn Requires Another Unicorn

Reading all the news about Brexit, I started to revisit the strategic decisions we made when establishing ReFUEL4, a...

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle...

Creativity Under Water - Surviving The Digital Tsunami

We all look forward to the Cannes Lions, a week on the French Riviera where the smartest advertising minds gather to pass...

Infographic: The Role of Data in Agile Marketing

Is data the nemesis of creativity or can the two work together to produce marketing magic?


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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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