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ReFUEL4 Blog

Using AI Technology to Create Smarter Ads

Thanks to new technologies such as artificial intelligence (AI) and automation, advertising is no longer a subjective,...

Machine Learning Helps Advertisers Work Smarter

While the flying cars and machine-fueled maid service from your favorite cartoons of old have yet to be perfected, machines...

Ad Automation: A Digitally Paved Road to Guide Modern Advertising

Despite the wide-ranging possibilities provided to advertisers by the digital world, it also poses some significant hurdles...

Can a Machine Steer the Ship From the Creative Director's Chair?

Ready or not, the age of the machines has arrived. Whether it's smart homes, online stores that know what you want before...

Put an End to A/B Wasting With Predictive Analytics

Innovation truly shines when it's able to redefine or even completely overhaul our traditional ways of doing things. Just as...

AI Can Peer Into the Travel Fantasies of Your Audience

Our daydreams are often filled with images of exotic locations that we would like to visit someday. From the white sandy...

How to Enhance Your FMCG Marketing With Automation

As AI and automation continue to revolutionize advertising, FMCG marketing is in a position to reap the full rewards of...

5 Ways AI is Shaping the Future of eCommerce

AI is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children...

Smart Ads: The Future of Ad Evolution Is Here

Advertising has long been considered an art form, with awards celebrating compelling and iconic ads in a range of formats....

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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