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ReFUEL4 Blog

Data and Creativity: Making Magic Happen

When people think of advertising, they imagine Don Draper pitching a Lucky Strike campaign that he thought up with his creative...

How Data Driven Creativity Is Changing Advertising

Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up...

Ad Fatigue Kills Your Campaigns. We've Found the Solution.

For digital advertisers with big ambitions, marketing campaigns are often about a big idea. Unfortunately, without...

First a Spark, Then a Flame

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it...

Cyborgs Are the Future of Advertising

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of...

The Science Behind Knowing What Women (and Men) Want

Imagine you’re at a shopping mall, looking for a new pair of running shoes. You don’t find what you’re looking for, so you...

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle...

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing...

Infographic: The Role of Data in Agile Marketing

Is data the nemesis of creativity or can the two work together to produce marketing magic?


Press Release: ReFUEL4 Wins 2016 Facebook Innovation Spotlight Award

Artificial Intelligence merges with a network of 10000 designers to maximize ad performance and targeting


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2017: The Age of AI in Advertising

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