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ReFUEL4 Blog

Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to install in droves. Now what?...

5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandoned after being used only...

Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including YouTube, Google Play, ...

15 Revealing App Stats Every Mobile Marketer Should Know

Are apps dead? Are they bigger than ever? Depending on who you ask, you can get a lot of different answers. If you're a...

Case Study: Yes.Fit races ahead with 3x ROAS from their campaigns

"The results speak for themselves – we managed to convert users we would have lost otherwise. ReFUEL4 has helped to create...

6 Fundamentals of a Successful Mobile App Marketing Plan

In 2017, there were more than 197 billion app downloads, and people accessed and used more than 30 apps on a regular basis...

What You Can Do to Unlock More Mobile App Installs

Everyone has a mobile app these days, and with good reason. They are fantastic resources we get to carry around on our smart...

Getting Personal is Key to Mobile App Marketing

With the absolute explosion of mobile devices throughout society over the last decade, campaigns that are meant to target...

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