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ReFUEL4 Blog

Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average smartphone owner using 9...

How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acronyms. Advertisers, in...

6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced with a choice: what...

How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce revealed that repeat customers...

Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including YouTube, Google Play, ...

5 Ways to Make the Move From Vanity to Actionable Metrics

Every marketer knows the value of metrics and statistics. Whether you're trying to push for a certain marketing strategy or...

Is Your Company Prepared for Marketing Automation?

If your company isn't using marketing automation yet – then it's time for you to start thinking about adopting it. That's...

How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downloads and video streaming...

The Most Common and Costly A/B Testing Mistakes Exposed

Although it's most commonly used in reference to digital advertising campaigns and website landing pages, A/B testing is far...

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