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ReFUEL4 Blog

Social Video Marketing: What are the Rules of Engagement?

As a digital marketing strategy that boosts your brand, engages your audience and motivates consumers to take a desired...

6 Fundamentals of a Successful Mobile App Marketing Plan

In 2017, there were more than 197 billion app downloads, and people accessed and used more than 30 apps on a regular basis...

Why Search and Display Advertising Make the Perfect Pair

In marketing, search and display are a far cry from being mutually exclusive. In fact, they're a perfect pairing of two...

Will your Ad Creative Perform? AI has the answer.

Quality ad creatives have been likened to the fuel which keeps digital campaigns running at their peak and rightly so –...

5 Valuable Tips to Improve your A/B Testing on Facebook

There's a saying among experienced marketers that just about everything can be split-tested, and perhaps no other online...

What You Can Do to Unlock More Mobile App Installs

Everyone has a mobile app these days, and with good reason. They are fantastic resources we get to carry around on our smart...

3 Ways to Up Your Video Marketing Game with AI

Artificial intelligence (AI) is creating a groundbreaking revolution that's set to transform marketing into an interactive,...

10 Smart Tactics for Guaranteed Success with Remarketing

According to DMN, 67 percent of visitors who don't make a purchase the first time they visit a website do make a purchase...

Is A/B Testing Your Campaign Worth the Time?

A/B testing (or split testing) has long been a staple tool for marketers, a useful way of testing two or more creatives...

One Easy Way for your Facebook Ad to Win the Click-through Lottery

Ever wondered why your Facebook ads always seem to have low click-through rates? Here’s an analogy to help you understand...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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