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ReFUEL4 Blog

One Easy Way for your Facebook Ad to Win the Click-through Lottery

Ever wondered why your Facebook ads always seem to have low click-through rates? Here’s an analogy to help you understand...

Bible On Design Principles

 

Man has for a very long time used visual tools as a means to communicate. This is spectacularly demonstrated in the rock...

What to do with that call-to-action button!

A major part of any online ad is the CTA ("Call-to-Action") button. This is the virtual button that is meant to prompt a...

The Art of Making That Stock Image Look Real!

The choice of images has long been an important ingredient of creating a successful ad. Over the years, consumers have...

The Importance of Storytelling in Optimizing Your Ads

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and...

Designing for Different Target Audiences

As a designer, designing for local clients sometimes become a little mundane and routine. There are days, whether real or...

How to Create Great Ads for Your Clients

The right way to achieve client success is to understand the clients and to be attentive to what they are saying and not...

7 Eternal Truths When Working on Online Briefs

It is hard to imagine but crowdsourcing or tapping on an online community to work on online briefs has been around since...

Essentials in Creating Effective Ads

There is more than meets the eye when you are creating effective ads. Here is a cheat sheet with some of the best practices...

5 Ways to Transform TV Ads to Effective Mobile Video Ads

The integration of Facebook and other social networking sites into the advertising industry has grown and tightened year on...

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