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ReFUEL4 Blog

The Art of Making That Stock Image Look Real!

The choice of images has long been an important ingredient of creating a successful ad. Over the years, consumers have...

The Importance of Storytelling in Optimizing Your Ads

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and...

Designing for Different Target Audiences

As a designer, designing for local clients sometimes become a little mundane and routine. There are days, whether real or...

How to Create Great Ads for Your Clients

The right way to achieve client success is to understand the clients and to be attentive to what they are saying and not...

7 Eternal Truths When Working on Online Briefs

It is hard to imagine but crowdsourcing or tapping on an online community to work on online briefs has been around since...

Essentials in Creating Effective Ads

There is more than meets the eye when you are creating effective ads. Here is a cheat sheet with some of the best practices...

5 Ways to Transform TV Ads to Effective Mobile Video Ads

The integration of Facebook and other social networking sites into the advertising industry has grown and tightened year on...

Designing Effective Ads - Emotions Convert Into Clicks

Did you react to the article's leaderboard? Well ... now that I got your attention.


We see many things as we go through...

3 Design Pitfalls Young Designers Should Watch out For

Young designers more often than not learn about certain design pitfalls only on the job and not in school. This article...

3 Pitfalls You Should Be Aware of When Creating Effective Ads

As a designer, I initially found working on ReFUEL4 briefs daunting. I had to change the way I approached the briefs...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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