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ReFUEL4 Blog

Online Gaming Campaigns Score with Automation

Despite its immense size and seemingly never-ending capacity for growth, the gaming industry continues to be plagued by a...

Leveraging AI for Your Online Video Advertising

In the rapidly changing landscape of online advertising, where technology is infusing the entire industry with abilities to...

Nimble AI Is a Natural Fit for the Dynamic FMCG Market

Sometimes the name says it all. In the case of fast-moving consumer goods (FMCG), the dilemma posed to advertisers for the...

The Art of Your Advertising Campaign Is Covered, Let Technology Handle the Science

An advertising campaign can often feel like a treasure hunt. After painstaking research, effort and time searching for...

Data and Automation: Advertising's Dynamic Duo

Programmatic ad buying is expected to grow by around 31 percent in 2017. Google's ad exchange program, AdX, is the leader...

Is Technology Transforming the Human Art Form of Storytelling?

The art form of storytelling has been around since the beginning of time itself, ever since homo sapiens were huddled in a...

How to Survive the Advertising Apocalypse

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on...

How to Use Postman, Mandrill and Mailchimp for Separation of Engineering Concerns

Not too long ago we started moving our team and product architecture from Full Stack PHP to a service-oriented, 12-factored,

How Data Driven Creativity Is Changing Advertising

Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up...

First a Spark, Then a Flame

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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