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ReFUEL4 Blog

How to Use Postman, Mandrill and Mailchimp for Separation of Engineering Concerns

Not too long ago we started moving our team and product architecture from Full Stack PHP to a service-oriented, 12-factored,

How Data Driven Creativity Is Changing Advertising

Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up...

First a Spark, Then a Flame

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it...

Machine Learning: Online Advertising's Next Big Thing

Machine learning has come a long way since Hollywood painted it as shiny robots fueled by Artificial Intelligence. In the...

Cyborgs Are the Future of Advertising

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of...

The Science Behind Knowing What Women (and Men) Want

Imagine you’re at a shopping mall, looking for a new pair of running shoes. You don’t find what you’re looking for, so you...

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing...

Infographic: The Role of Data in Agile Marketing

Is data the nemesis of creativity or can the two work together to produce marketing magic?


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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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