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ReFUEL4 Blog

How Campaign Optimization Has Changed in the Emerging Age of AI

Getting your digital marketing just right is key to growing your business, and that process is becoming easier and easier...

Why Responsible Data Use Doesn't Compromise Digital Ads

Every once in a while, there's a seismic shift in the industry that changes the way digital advertising is conducted....

6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced with a choice: what...

Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such as AI emerge, marketers...

5 Remarkable Ways Marketing Automation Is Being 'Geekified'

It's a good time to be a geek. Superhero movies dominate the box office, practically everything cool in society is...

Instagram is Where Marketers are Building Brand Love

Social evolution has a way of separating the wheat from the chaff, preserving the most useful of tools while placing the...

Is Video Advertising the Future of Content Marketing?

Today's digital marketers know the power of content marketing. That's why it's used regularly by 91 percent of B2B (and 86...

The End of Facebook Advertising as We Know It?

On January 11, 2018, Facebook announced major changes to the way they serve content to the News Feed. The company's decision...

Getting Personal is Key to Mobile App Marketing

With the absolute explosion of mobile devices throughout society over the last decade, campaigns that are meant to target...

3 Ways Tech can Help You Get the Best ROI from Ads

In the competitive world of digital marketing, singular details can often be the difference between commonplace and...

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2017: The Age of AI in Advertising

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