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ReFUEL4 Blog

Is AI an Advertiser's Friend or Foe?

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...

Are Online Video Ads Eating the TV Advertising Marketplace?

Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...

Fashion Is a Trendsetter From Runways to Online Video Campaigns

Television advertising's superiority is quickly fading at the hands of innovative online video campaigns in the digital...

The Importance of Using Dynamic Creatives in Advertising

Although it has changed formats significantly over the years, advertising remains one of the most popular ways to reach new...

Using Machine Learning to Fuel an AI-Powered Renaissance for Agencies

Artificial intelligence can help agencies be more effective and profitable, but they can only do it when agency networks are...

Creative Optimal Rate: The Measurement of Online Creative Performance

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner...

From Mobile First to Mobile Video First

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more...

How Advertisers Can Win With Facebook's New Video Ad Format

Facebook recently announced that it would start testing a new mid-roll video ad format, which will give video publishers the...

How to Survive the Advertising Apocalypse

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on...

The Science of Creativity in Advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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