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ReFUEL4 Blog

How Advertisers Can Win With Facebook's New Video Ad Format

Facebook recently announced that it would start testing a new mid-roll video ad format, which will give video publishers the...

How to Survive the Advertising Apocalypse

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on...

The Science of Creativity in Advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if...

Killing It on the Red Carpet: The Rising Importance of Facebook Ad Quality

Facebook has once again beaten its earnings forecast.  But the share price dropped by almost 8% after the earnings call....

Get Into the Holiday Spirit with Christmas Designs

It is nearing the end of the year with the holiday season right around the corner. It is the biggest shopping season of the...

Political Campaigning in the Digital Age

The 2016 US presidential election season was one that saw social media as a marketing tool often questioned by citizens. The...

How to Use Emotions to Drive Ad Campaign Success

It is no secret that emotions play an important role in ad campaign success. Effective ads should trigger a desired...

How to Win the Facebook Mobile Ad War

Mobile ad spending is expected to be approximately 72% of total digital ad spend by 2019. This prediction isn't surprising,...

Less Is More: The Minimalist Approach to Ad Design

Looking to make a big marketing impact in an overpopulated space? One of the most effective marketing design trends is the...

How Data Driven Creativity Is Changing Advertising

Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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