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ReFUEL4 Blog

Part 1/2: Are Human Designers Necessary Anymore?

Design is going through a renaissance. Every publication you read these days seems to have an article about the importance...

Customer, Brand and Colors - What Is the Relation?

Why would you consider buying a cherry red lipstick over a pink natural lipstick, or vice versa? Does it seem visually...

5 Major Shifts in Today's Advertising Paradigm

Think back to your favorite commercial. Chances are, it’s recognizable, mass media TV commercial that you can recall from...

Machine Learning: Online Advertising's Next Big Thing

Machine learning has come a long way since Hollywood painted it as shiny robots fueled by Artificial Intelligence. In the...

Cyborgs Are the Future of Advertising

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of...

Building a Unicorn Requires Another Unicorn

Reading all the news about Brexit, I started to revisit the strategic decisions we made when establishing ReFUEL4, a...

The Calm Before the (Digital) Storm

The sea both frightens me and lures me in. I enjoy surfing, hanging out on the beach with my family. But when I am out there...

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle...

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing...

Creativity Under Water - Surviving The Digital Tsunami

We all look forward to the Cannes Lions, a week on the French Riviera where the smartest advertising minds gather to pass...

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