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ReFUEL4 Blog

How Geometric Patterns Are Shaping Design Trends

Incorporating geometric patterns is one of the major design trends in 2016. They are commonly used in all sorts of ways...

Marketing Lures Inspired by Pokémon Go

If you haven't heard of Pokémon Go, it's time to crawl out of that cave. If you live in a major city, you would have seen...

Ad Fatigue Kills Your Campaigns. We've Found the Solution.

For digital advertisers with big ambitions, marketing campaigns are often about a big idea. Unfortunately, without...

Part 2/2: Are Human Designers Necessary Anymore?

In Part 1, I looked at the relationship between people, technology and design and how it is impacting you as a designer? Here,...

How to Maximise Your Facebook Ad Spend

Every advertising channel has its benefits and drawbacks, and in the industry’s history, it’s always been difficult to...

Part 1/2: Are Human Designers Necessary Anymore?

Design is going through a renaissance. Every publication you read these days seems to have an article about the importance...

Customer, Brand and Colors - What Is the Relation?

Why would you consider buying a cherry red lipstick over a pink natural lipstick, or vice versa? Does it seem visually...

5 Major Shifts in Today's Advertising Paradigm

Think back to your favorite commercial. Chances are, it’s recognizable, mass media TV commercial that you can recall from...

Machine Learning: Online Advertising's Next Big Thing

Machine learning has come a long way since Hollywood painted it as shiny robots fueled by Artificial Intelligence. In the...

Cyborgs Are the Future of Advertising

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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