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ReFUEL4 Blog

I've Opened My Social Media Accounts, Now What?

While social media as a personal hobby may not take much time or effort, for it to be used as a digital marketing tool, it...

Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe of digital ads and...

Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to install in droves. Now what?...

3 Stupid Fails to Avoid When Using Instagram Influencers

If you thought social media influencers were just a buzzword, think again. More than 60 percent of marketers increased their...

How to Identify High Performing Ad Creatives and Boost ROAS

Marketers spend a lot of time focusing on targeting the right audiences with digital ads, as well as optimizing their...

5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandoned after being used only...

How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acronyms. Advertisers, in...

How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce revealed that repeat customers...

Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including YouTube, Google Play, ...

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