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ReFUEL4 Blog

The Most Common and Costly A/B Testing Mistakes Exposed

Although it's most commonly used in reference to digital advertising campaigns and website landing pages, A/B testing is far...

The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter how clever, popular or...

How to Get Your Display Ads in Front of the Right Target Audience

As a strategy to help businesses monetize website traffic, display ads got off to a less than auspicious start. For many...

Your Guide to Keeping Social Media Ads Fresh – and Effective

There's no doubt that we're living in the age of social media. In fact, studies show that at least seven in 10 Americans use...

5 Valuable Tips to Improve your A/B Testing on Facebook

There's a saying among experienced marketers that just about everything can be split-tested, and perhaps no other online...

What You Can Do to Unlock More Mobile App Installs

Everyone has a mobile app these days, and with good reason. They are fantastic resources we get to carry around on our smart...

8 Proven Ways to Avoid Suffering from Ad Fatigue

You've probably had the experience of searching for a term or product on the web and having to wade through a sea of ads...

3 Ways to Up Your Video Marketing Game with AI

Artificial intelligence (AI) is creating a groundbreaking revolution that's set to transform marketing into an interactive,...

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2017: The Age of AI in Advertising

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