Getting the Most Out of Your Google Universal App Campaigns
Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including YouTube, Google Play, ...
5 Ways to Make the Move From Vanity to Actionable Metrics
Every marketer knows the value of metrics and statistics. Whether you're trying to push for a certain marketing strategy or...
Worth or not? The Truth about Snapchat Ads
With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a powerful online tool. Until...
Is Your Company Prepared for Marketing Automation?
If your company isn't using marketing automation yet – then it's time for you to start thinking about adopting it. That's...
The Most Common and Costly A/B Testing Mistakes Exposed
Although it's most commonly used in reference to digital advertising campaigns and website landing pages, A/B testing is far...
6 Ways to Boost Your Mother's Day Sales with Social Media Marketing
Mother's Day is one of the most lucrative holidays for retailers, ranking third in consumer spending for a seasonal event....
The High Cost of Ad Fatigue and How to Combat It
Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter how clever, popular or...
How to Get Your Display Ads in Front of the Right Target Audience
As a strategy to help businesses monetize website traffic, display ads got off to a less than auspicious start. For many...
Your Guide to Keeping Social Media Ads Fresh – and Effective
There's no doubt that we're living in the age of social media. In fact, studies show that at least seven in 10 Americans use...
5 Valuable Tips to Improve your A/B Testing on Facebook
There's a saying among experienced marketers that just about everything can be split-tested, and perhaps no other online...
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