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ReFUEL4 Blog

Tried and A/B Tested: 5 Best Practices for Every Marketer

A/B testing, or split testing, is a method for determining which ad creatives are most effective for your business. By...

Your 5-minute Crash Course on Advertising Metrics

One of the most common tropes in popular media is the image of an airline pilot flying blind. He is forced to fly strictly...

Social Media Advertising: What You Need to Know Before Diving In

Social media has been the biggest cultural phenomenon in marketing and advertising this decade, so it's no wonder that so...

10 Smart Tactics for Guaranteed Success with Remarketing

According to DMN, 67 percent of visitors who don't make a purchase the first time they visit a website do make a purchase...

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2017: The Age of AI in Advertising

This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.

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