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ReFUEL4 Blog

How to Identify High Performing Ad Creatives and Boost ROAS

Marketers spend a lot of time focusing on targeting the right audiences with digital ads, as well as optimizing their...

8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a big topic in e-commerce...

5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandoned after being used only...

The Breakthrough You Can Get from Testing Ad Creatives

You could have the biggest ad budget in the world. If your creatives are poorly suited to the ad campaign, then your...

Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average smartphone owner using 9...

How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acronyms. Advertisers, in...

6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced with a choice: what...

A Quick History of Social Media Marketing: From 2003 to Today

Social media has arguably become digital marketing's biggest phenomenon – and it has happened in a hurry. From 2014-2016,...

Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such as AI emerge, marketers...

How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce revealed that repeat customers...

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