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ReFUEL4 Blog

5 Reasons Display Advertising is Here to Stay

The advent of display advertising has been something less than auspicious. Advertisers complain about poor ad campaign...

7 Digital Marketing Trends That Will Be Big in 2018

Digital marketing is always evolving in line with consumer tastes, technology and social change. What was popular last year...

Is AI an Advertiser's Friend or Foe?

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...

Are Online Video Ads Eating the TV Advertising Marketplace?

Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...

Fashion Is a Trendsetter From Runways to Online Video Campaigns

Television advertising's superiority is quickly fading at the hands of innovative online video campaigns in the digital...

The Importance of Using Dynamic Creatives in Advertising

Although it has changed formats significantly over the years, advertising remains one of the most popular ways to reach new...

Using Machine Learning to Fuel an AI-Powered Renaissance for Agencies

Artificial intelligence can help agencies be more effective and profitable, but they can only do it when agency networks are...

Creative Optimal Rate: The Measurement of Online Creative Performance

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner...

From Mobile First to Mobile Video First

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more...

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